![]() So as part of celebrations, we have added scenes to the film and incorporated subtitles. On January 31, it’ll complete one full year. “Our film had released on February 1, 2019. Ritesh Laalan shares some exclusive details as to how they plan to celebrate the completion of 1 year of this classic film. They even said that ‘ Aapki yeh film toh Gujarati cinema ki Sholay hai’!” They told me that this is the first film of this millennium that has celebrated its golden jubilee! And they also said it’s not just the first but probably the last golden jubilee film of this era! Aisa kisi aur film ka hoga, yeh expectation karna hi galat hai. It's a place where all the veteran names from distribution and exhibition sectors sit in Mumbai. Ritesh Laalan, CEO of Coconut Motion Pictures, the production house that made this film, tells, “I met distributors three days back in Naaz cinema building. ![]() The fact that Chaal Jeevi Laiye will complete 50 weeks is unheard of. “Even Chello Divas (2015 Gujarati super-hit film) had a record run but not for such a long time in these centres,” said Rashmin Majithia. Needless to say, Chaal Jeevi Laiye is the first Gujarati film to achieve these feats. After that, viewers would ask for special shows,” he says which also is an achievement for a Gujarati movie. At a town near Kolhapur, it was there for around 3-4 weeks!” What about down South? “In cities like Bengaluru and Chennai, the film ran for only a week or two. Not just that, it completed 8 weeks in Nashik and 4-5 weeks in Kolhapur. He told, “In a city like Pune, it ran for more than 15 weeks, that is, it crossed 100 days. What Rashmin Majithia shared next is surely impossible to believe. And that was unexpected since there’s a difference between Gujarati viewers in Mumbai, who are more inclined towards Bollywood, and that of Ahmedabad.” He then adds, “ Chaal Jeevi Laiye ran for 26 weeks in Mumbai, in Carnival Moviestar and for around 22-23 weeks in Sangeeta Cineplex.” Ahmedabad did come up ultimately but still both cities were neck to neck. Usually, Ahmedabad contributes 50% of a Gujarati film’s collections but for the first time, Mumbai outperformed. Producer Rashmin Majithia had told this writer in September 2019, “In the first 20 weeks, Mumbai was dominating and was contributing to 25% of the film’s collections. Needless to say, it is the biggest Gujarati grosser of all time.Įven outside Gujarat, Chaal Jeevi Laiye created a record. 50 crores plus gross, at the box office in India, till date. 40-42 crore net (and counting), or in other words, Rs. As per the makers, the film has collected Rs. At present, it is in its 49 th week and is running in multiple centres in Gujarat like Surat, Ahmedabad, Rajkot etc. Yet, one expected the film to run for at the max 100 days. It is a rare clean family entertainer, focusing on father-son bond, with great music, emotions, drama and comedy in ample doses. ![]() The film was well-received by the viewers, with family audiences coming in hordes to see the film. Notable among them was Madhuri Dixit, who tweeted in praise of the film on May 22. Even the Hindi film industry have noticed the film and praised it. Starring Siddharth Randeria, a superstar of Gujarati theatre and cinema along with Yash Soni and Aarohi Patel, it is directed by Vipul Mehta and has music by Sachin-Jigar, who has also made a mark in Bollywood. On the way, they meet a girl named Ketki and the trio take an unexpected and most satisfying journey of their lives. This unbelievable run of this film has left trade and industry slumped.ĮXCLUSIVE: ‘Sholay Of Gujarati Cinema’ Chaal Jeevi Laiye to complete 50 WEEKS on January 17 re-release all over on January 31!Ĭhaal Jeevi Laiye is the story of a workaholic son who takes his terminally ill father to a holiday in Uttarakhand to fulfil the latter’s last wish. Moreover, it’ll complete one full year in cinemas on February 1, the same day that it released in theatres last year. ![]() Hence, it’ll be a SHOCK for a lot of people to know that a Gujarati film, Chaal Jeevi Laiye, is all set to complete 50 weeks! This feat will be achieved on coming Friday – January 17, 2020. 100, 200 and 300 crore grossers, finding even a silver jubilee film is rare and next to impossible.
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